Our Founder

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Rick Elbaz

Rick Elbaz, founder and owner of Elbaz Companies, knows how to forecast trends, build partnerships, and turn visions into reality.

Having entered the hospitality and specialty retail sectors in 2008 with a single kiosk at the Fashion Show Mall, Elbaz learned the building blocks to a profitable enterprise in hospitality begin with studying your target market and delivering the products and services they demand. The company’s mission, to focus on developing new products and services people fall in love with, and to monetize those products and services in innovative and effective ways, unique to the Las Vegas Hospitality Experience has proven successful time and time again.

Today, Elbaz Companies has opened dozens of retail locations across the country, employed hundreds of people, and become a prime operator for Las Vegas’s top casinos and resorts.

Being Vegas bred, Elbaz knows today’s consumers not only seek cutting edge products but destination experiences that wow and delight. Innovation is the key to grabbing the attention of the hospitality consumer. The growth from specialty retail dominator to hospitality experience creator was a natural one. In the course of that evolution, Elbaz has become known for turning everything from the latest in specialty retail trends to bars and entertainment venues into unmatched experiential destinations.

Elbaz has an uncanny sense for what the hospitality consumer wants and how to position offerings for casino and retail operators to capitalize on those consumer drivers. This has made him a trusted and valuable partner in the hospitality sector. The same entrepreneurial spirit that started his machinations back in 2008 is what continues to push the company to invest and diversify its portfolio into new verticals in finance, real estate, and further into hospitality, gaming, and entertainment.

The words Vegas Strong are more than just a slogan to Elbaz. 

He truly believes in giving back to the community that has provided him with so many opportunities. He is a proud member of several local community organizations as well as a regular contributor to the Junior Achievement of Southern Nevada youth organization and St. Jude Children's Research Hospital.

It is through Honor, Humility, and Hard-Work that Elbaz built this organization, and it is upon those principles and values that the company continues to grow.